Venture Beat on Monday reported that, ahead of the upcoming holiday shopping season, HTC has made the decision to permanently cut the price of its Vive virtual reality headset to $600 from $800.
The move by HTC comes just a few months after Facebook decided to cut the price of its Oculus Rift VR bundles to $400 and shows how much the high-end VR market has been struggling to gain a traction in the wider consumer market.
According to Venture Beat, HTC said that the move had nothing to do with Facebook’s Oculus price drop, but rather was designed to get more consumers interested in a tech that’s “still fairly new.”
HTC Vice executive Dan O’Brien told the publication that lowering the price point is just one component of a wider strategy to bring VR technology to a broader audience.
“We really strongly believe this is going to increase consumer adoption, create a healthier market for content creators and developers, and create a nice base for our accessory partners and solution partners to also come in and do more things with us over the next year,” he said.
VR as a whole has really suffered after generating a ton of buzz in its early stages. A lot of that buzz was lost for a number of reasons including exorbitantly high prices, clunky and bulky hardware, limited use cases, and an overall lack of quality content.
Consumer adoption rates of the technology tell you all you need to know.
Wal-Mart Does Drones
— TechCrunch (@TechCrunch) August 22, 2017
Taking a page out of Amazon’s playbook, Wal-Mart has applied for a patent related to drone-deploying blimp technology.
The patent, which was first reported on by Bloomberg, describes a Wal-Mart blimp that would be able to float between 500 and 1,000 feet in the air and would contain multiple launching bays from which human-controlled and autonomous drones would make deliveries.
According to TechCrunch, the floating warehouse could help Walmart cut costs by eliminating the need for both land and “last-mile” shipping, which is often handled by third-party logistics companies.
It’s also just the latest display of straight-up warfare between the two companies.