TV Replacement Cycle Shortens
Consumers worldwide are shortening the amount of time they take to replace their TVs, according to an NPD DisplaySearch survey released Tuesday.
According to NPD’s Global TV Replacement Study, the global average TV replacement rate has dropped from 8.4 to 6.9 years. In the U.S., the average age of TVs in households that plan replacements in the next 12 months is 6.1 years; that number is 7.2 for TVs replaced a year ago.
“The rate of TV replacement varies, but on a global basis, the majority of households are still replacing CRT TVs with flat panel TVs. We are also observing mature markets, such as the US, the UK, and others, replacing their first-generation flat panel TVs,” Riddhi Patel, NPD DisplaySearch’s Research Director of Consumer Insights, said as part of the announcement. “Overall, LCD TVs in the range of 32-44” are the most popular for planned purchases.”