Shaping the 4K UHD TV Rollout
TV vendors discuss cheap sets, dealer programs and OLED
Major TV vendors are hoping to get it right with their next big launch: 4K UHD TVs. Some companies have already released a few models, while others are planning late-year introductions. They’re all hoping the market buzz will also boost sales of their high-end 2K sets. But every company that has skin in the game knows it will take more than a stunning picture to draw consumer attention to the latest technology on the retail floor. Most are supplying dealers with sales training, all forms of online and mobile assets, and 4K demo content.