Understanding Cloud Services
A majority (43 percent) say they heard about the cloud from commercials, both on TV and online from companies such as Google, Apple and Amazon.com. This is followed closely by family, friends and co-workers (39 percent), online articles (38 percent) and online advertisements (32 percent).
While overall awareness of cloud-base services is low, consumers appear to notice the conversations about cloud services, even if their attention is slight. Perhaps even more noteworthy, consumers say their familiarity with the cloud is based largely by associating cloud services with specific brands.
This is especially true of services offering storage of movies and music. Consumers are clearly influenced by advertising and marketing (to varying degrees) and as such, cloud service providers should incorporate advertising as a central component to their marketing and outreach efforts.