Former CEDIA CEO Utz Baldwin has launched a new venture for the connected home market. Ube (pronounced "you-bee") is an app that controls over 200 IP-based smart devices, including smart TVs, set-top boxes, AV receivers and a lot more.
Ube was introduced this week at DEMO Fall 2012.
"Creating a truly connected home without Ube costs thousands of dollars, requires specialized central processing hardware and even more expensive programming and maintenance," Baldwin, Ube's co-founder and CEO, said in a statement.
"With Ube, anyone can control systems and devices in their home using a Smartphone, a Wi-Fi Router and the Cloud. Lights, TVs, Set Top Boxes, Thermostats and much more become easily accessible."
See Myube.co for more information.
Baldwin, the founder of AD Systems, became CEO of CEDIA in 2008 and departed in 2011.
