Retail brand consultant the Interbrand Design Forum has issued its rankings of the most valuable retail brands in the U.S., and Walmart is #1 by a wide margin, followed by Best Buy in the second spot. Target is fourth, Dell is sixth, Amazon.com 14th, and RadioShack 33rd.
Walmart's value as a brand was estimated at just under $130 billion, far ahead of Best Buy (about $20.8 billion.) The since-liquidated Circuit City did not make the list, which was released for the first time.
“In a recession, brand is more important than ever, as retailers with a well-positioned brand have the opportunity to thrive and seize a bigger piece of the pie in terms of customers," the Forum's CEO,
Lee Carpenter, said as part of the announcement. "During a period of increased competition and lowered sales, brands that have successful propositions, such as Walmart, and offer an engaging shopping experience, like Best Buy, will come out on top.”
For more information and the full list, visit www.designforum.com
