Warranty Veteran Frosch Founds PSG

Mike Frosch, an industry veteran who was formerly president of the Warranty Group, has formed a new company called Personal Safeguards Group (PSG.)

The group is meant to support retailers, manufacturers and affinity companies, by developing and implementing “innovative solutions utilizing warranty and specialty products, designed to support customer acquisition, customer retention and growth,” the company said.

“In looking across the industry it became clear to me that an opportunity existed to create a new company with a broad reach in the areas of warranty and affinity,” Frosch said in a statement.

“Today, the industry is broken into individual silos with few truly integrated solutions. I wanted to build a company that brought the best providers for each unique opportunity: the best call center, the best underwriter and the best services firms for example.”

Visit the company’s website for more information.

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