Wednesday in CE: Game Boy Classic Could be Next Move for Nintendo
After years of irrelevance in the video game industry and many missed marks with product launches, Nintendo appears to have re-found its groove. Aside from the success of the Switch system, the company is relying heavily on classic titles and systems, and a rather short supply of product (thus, creating massive amounts of demand) to get consumers back on board.
We’ve seen it with the NES Classic, which launched last summer and is scheduled to be re-released next summer. And we’re seeing it right now with the high demand for the SNES Classic.
So, what’s next?
According to a report on the website Anime News Network, we could be in line for a Game Boy Classic sometime soon—that’s according to a trademark filed by Nintendo in Japan last month, which included an image resembling the company’s original handheld gaming system. The trademark was filed under categories for "Programs for household video game machines" and "Household video games" as well as merchandise categories like "Key chains," "Bag charms," "Cosmetic tools," and "Clothing."
If it follows the timeline for previously filed trademarks, Nintendo could be just months away from launching a Game Boy classic.
— GfK (@GfK) October 11, 2017
Retailers need to start preparing for the “iBrains” generation, warns research firm GfK. You probably know them better as Gen Z, but either way, this cohort of consumers will represent 40 percent of the U.S., European, and BRIC markets by 2020.
And, as we’re sure you’ve heard, this generation will be the first to have grown up in a world fully immersed in social media and smartphones. Millennial have the wits with this stuff, but Gen Z is basically that generation on steroids from a digital-first perspective. That means that brands need to eat, sleep, and breathe digital technology in order to meet this next generation where they already are—which is everywhere.