Wednesday in CE: Can Google Catch Amazon in This Market?
Here is a shocking fact that probably won't surprise you. Amazon still controls 69% of the US smart speaker market and is expected to push a $2.7 billion market to $11.8 by 2023.
Obviously, it's not entirely Amazon's doing but a recent survey found that Alphabet's Google Home has a long way to go before catching up to the e-commerce giant. The biggest advantage was in Amazon's go-to-market, being the first to flood the market with Alexa. It took Google a full year after the 2015 launch to get Google Home on the ground, which is nearly a decade in tech years.
But here is where it gets tricky. Amazon built the Echo with one intention, increase their already dominate sales platform. Alexa could order groceries, remind you to buy medicine, or tell you which podcasts were trending. It was a perfect plan.
However, that unlocked potential may start backfiring as consumers and retailers alike begin to pull out of the sales focused assistant and turn to Google for an agnostic experience. Google is building a better ecosystem of accessories (Chromecast, Nest, Android) that are encouraged to work with Google's ecosystem.
It will be an interesting arms race for the two technology giants but only time will tell who will become the victor.
Time to Stop Ignoring Nintendo as Switch Sales Impact Market
— GamesRadar+ (@GamesRadar) January 31, 2018
It's no secret that Nintendo has been a pretty niche gaming console. And not in terms of sales, many of Nintendo's consoles lead the top 10 best-selling list. Nor is it in titles as many of the top sellers are developed from Nintendo.
It's niche because Nintendo doesn't have the benefit of being considered a 'serious' gaming console both for entertainment purposes or in a rising eSports scene, something Microsoft and Sony have been leveraging for years.
But all that is changing with the Switch. Firstly, the switch has sold roughly a million and a half more units than the five-year run from a struggling Wii U. And with updated technologies on the hardware side, the stalwart titles of the Nintendo franchise - namely Super Smash Brothers whose tournaments amass a near $84,000 purse - will finally keep pace with the new age titles in Splatoon and Pokkén Tournament DX.
Nintendo's excellent year has posted revenue of $4.4 billion just for Q4 2017, a 175% increase from last year. And with a line of accessories to both the console and their gaming titles, Nintendo is poised to add a lot of depth to retailers who carry their products.