Why Bluetooth is Winning in Wireless
You don’t have to too walk very far through a CE retailer’s aisles before bumping into yet another Bluetooth-enabled wireless speaker. And it’s no wonder: The category exploded last year with sales hitting $785 million, up a whopping 175 percent over 2012, according to The NPD Group.
In a world increasingly defined by smartphone users who routinely share photos, videos and music on the fly, consumers are drawn to portable wireless speakers that make it possible to bypass tinny phone and tablet sound at prices that are easy on the wallet.
“Bluetooth is ever increasing its dominance in the portable speaker category, becoming virtually synonymous with ‘wireless’ to the majority of our customers,” observed Grant Lansdell, audio buyer for Indianapolis-based h.h. gregg. “For better or worse, wireless audio is disrupting everything we’ve come to know about selling speakers.”