On the surface it might seem like an odd couple kind of pairing, but if you understand what the Wireless Speaker and Audio Association (WiSA) is trying to do, this is really a match made in heaven.
This week, the industry group announced that it has added video game brand Xbox to its membership ranks. To date, the WiSA membership ranks have been primarily been filled by audio companies like Klipsch, various Harman brands, Polk Audio, Pioneer, and more. And that makes perfect sense because WiSA is an organization with the stated mission of bringing high-res, wireless, multichannel audio products into the home theater market.
So, what then is the allure of a video game company?
To understand that answer, you have to go back to earlier this year when Xbox unveiled the Xbox One X—a powerful system that has some of the most advanced tech specs of any gaming console to date. By bringing Xbox into the fold as the first video game brand under the WiSA umbrella, the association gives Xbox and its members direct access to one another. That’s a plus for audio brands looking to wirelessly tie their products into a source of content, and it’s a plus for Xbox as it explores avenues for creating an incredibly immersive gaming experience through wireless audio solutions.
“We are excited to welcome Xbox and have them work alongside our speaker brand members to increase the in-market system offerings that can be created through the interoperability of WiSA technology,” Tony Ostrom, President of WiSA, said in a statement. “Xbox delivers a fantastic gaming experience with premier audio alongside a significant amount of content into the homes of consumers, including TV shows, movies and music. Together, we can create simple high-performance audio solutions through the integration of high definition wireless audio for all Xbox fans.”
By incorporating WiSA’s technology, Xbox has the opportunity to open up an entirely new world of wireless audio for gamers, allowing them to create a wireless audio system that suits their needs and can grow over time. WiSA itself offers the possibility of a simple-setup wireless audio solution that is adaptable to any space and a wide range of products. The association’s interoperability testing means that users can “feel confident” that all WiSA certified components from all member brands will work seamlessly with one another. Certified products ensure that multi-channel setups will stream with low latency and will come through sounding as crisp and clear as was intended.
WiSA now has more than 30 member brands signed up and actively working to improve the world of wireless audio.