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Yankees’ Rivera Visits Harman’s NYC Flagship Store

December 8, 2013 By Nancy Klosek
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It was Mariano Rivera Day Saturday at the recently opened Harman flagship store in Midtown Manhattan in New York City, where the former Yankee reliever and future Hall of Famer – also a JBL brand ambassador – appeared to sign autographs, accept a presentation of a special “Fan MO-saic” created from thousands of fans’ Instagram photos, and celebrate the impending installation at the Refugio de Esperanza Church in Westchester, where he is a member, of a JBL professional sound system as part of the church’s restoration and renovation.

Hundreds of admirers who learned of the event through social media and local radio outreaches queued up outside the store as early as 7 a.m. in freezing temperatures, and were served coffee and doughnuts as they waited for the meet and greet, according to Ralph Santana, chief marketing office for Harman International, who presented Rivera with the artwork. 

Once inside, fans were encouraged to Instagram a photo of an area of the Harman store, which, when tagged, would automatically enter them in a contest for a chance to win one of 42 limited-edition Mariano Rivera JBL Synchros S700 headphones featuring his Number 42, signature and the Yankees logo. 

Rivera also met with and presented autographed headphones to 10 VIP winners of an earlier Instagram contest, for which fans submitted favorite photos which then were organized into the 3,400 “photo tiles” comprising the mosaic, said Dave Spinato, global director of digital and social media for Harman.  


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