Fred Towns

Fred Towns

Fred Towns is the President of New Age Electronics, a division of the SYNNEX Corp.

Product Trends: Female Buying Power

Forbes recently estimated that women drive approximately 70 to 80 percent of all consumer purchasing. This estimate and other reports have led many experts to consider the female demographic the engine of today’s economy. Women are buying products for their professional lives and for the home and family, which means that behind most women lies…

Keeping Pace with Today's Technology Consumer

When it comes to consumer electronics strategy, it's important not to overlook the people who are in the driver's seat: the consumers. We can research, strategize and plan endlessly, but if we are failing to fully identify with the ones who are demanding innovation in CE, we'll miss the point—and ultimately, opportunities for increased revenue.

Keeping Pace with Today’s Technology Consumer

As the profile of the technology consumer continues to rapidly evolve, our tendency is to focus on products that fit their lifestyles. We research the hottest trends among traditional and emerging categories to determine which products will see the most success at retail. While this should certainly be at the core of any successful Consumer Electronics strategy, it’s important not to overlook the people who are in the driver’s seat – the consumers.

Holiday Accessories ‘Hot List’

Consumer tech spending is up and confidence in the U.S. economy is at its highest since 2012. With the holiday selling season around the corner, this could translate into considerable, added success at retail both for traditional consumer electronics product categories and new, emerging technologies. Here’s what I’m keeping an eye on for the 2014 holiday season.
 

2014 Accessories: The Sky’s the Limit

In an article last year, we took a deep-dive into the hottest accessory categories driving the CE market, zeroing in on opportunities around tablets and smartphones, audio and home automation. Selling accessories within these categories continues to be critical for success in CE, especially with so many new products being brought to market and manufacturers continuously rolling out next-generation technology for existing products. A recent report by CEA, CE Accessories at Retail, projected an increase of $13 million in accessories sales, sustained by the popularity of tablet and smartphone accessories, headphones and ear buds, raising 2014’s CE accessories sales projection to $8.5 billion.

Trends in Emerging Accessories

Accessories drive the CE market. By 2014, U.S. CE accessories revenue is expected to hit $9.9 billion. Where do the most significant opportunities lie? We’ve identified three major opportunities to capitalize on as the holiday buying season approaches.  

Tablet sales alone will increase 25% during the holidays, putting complementary accessories in high demand. Because tablet usage continues to skyrocket in the home and office year round, consumers will be looking for the best chargers, adapters and stands to fit their lifestyle. They’ll also be looking for the latest sleeve or case to personalize their device. At New Age Electronics, we’re partnering with companies like Rapoo to offer cutting-edge wireless peripherals such as Bluetooth headsets and keyboards for mobile phones and tablets. Rapoo even offers an easy to download USB transmitter that makes pairing accessories with your device nearly effortless.

Going the Green Mile

The importance of “being green” has received no shortage of attention in the consumer electronics space over the last several years, and for just cause. While many initiatives have been mandated by legislation, an encouraging number of CE manufacturers and resellers have implemented a level of self-policing that extends well above the government’s calling. Like many cause-related efforts, making positive changes in one’s own backyard can often serve as the most effective first step. In the U.S., environmental legislation is less stringent than in many other manufacturing-intensive countries. While this seems to be changing, the fact that so many CE organizations that do

Going the Green Mile: How Distributors Can Bolster Eco-Friendly Change in the Consumer Electronics Space

The importance of “being green” has received no shortage of attention in the consumer electronics space over the last several years, and for just cause. While many initiatives have been mandated by legislation, an encouraging number of CE manufacturers and resellers have implemented a level of self-policing that extends well above the government’s calling. Like many cause-related efforts, making positive changes in one’s own backyard can often serve as the most effective first step. In the U.S., environmental legislation is less stringent than in many other manufacturing-intensive countries. While this seems to be changing, the fact that so many CE organizations that