Jeff O'Heir

Jeff O'Heir
Where Wearables Are Headed

The consumer wearables category is growing quickly, and retailers who want to leverage the opportunities should waste no time in preparing their sales floors and staff members.

Embracing Change

“Embrace change and ensure the outcome benefits the company.”
We hear that phrase constantly. We read some form of it in just about every business-related book written. Yet the number of people and businesses that have failed to follow that advice litter the CE landscape.

On Solid Ground

Tim Baxter remembers one night way back when his father Jerry picked him up from his part-time job as busboy at the Harbor Restaurant in Parsippany, N.J.  Jerry noticed the toll the long day had taken on his son.

Stay Hungry in the New Year

While we were interviewing Tim Baxter for our Hall of Fame profile, we asked him to name one of the most important lessons he has learned while working at Samsung: “Stay hungry,” he said.

Sennheiser Increases Brand Marketing

Dealerscope Editor-in-Chief Jeff O’Heir recently sat down with Sennheiser co-CEOs, Andreas and Daniel Sennheiser, who were named to the role last October, at the company headquarters in Wedemark, Germany, to discuss changes in the company, the new Momentum line of headphones and additions to the company’s U.S. dealer programs and relationships. In this portion of the interview, the second of three, the brothers started off by talking about the need to do a better job delivering the full Sennheiser package – mainly through online marketing and new social media initiatives to U.S. consumers. Go to Dealerscope.com for the first part of the interview and stay tune for the final installment.

Sennheiser Adjusts To Improve Go-to-Market Strategies

Sennheiser in July broke ground on a $27 million Innovation Campus at its Wedemark, Germany, headquarters.  While the 23,000-square-foot facility, scheduled for completion by the end of next year, will physically change the footprint of the audio company’s historic, village-like headquarters, it will also introduce new management and operational changes for the 70-year old manufacturer of headphones and professional audio gear.

State of the Industry, From the Trenches

As we head into the New Year, regional dealers, the backbone of the CE industry, have adjusted their businesses to leverage opportunities they hope will improve sales and profits over 2013. For the full story, see page 32, where the dealers go into more detail about how they overcame last year’s challenges, the vendor initiatives that made things a bit easier, e-commerce improvements, the ongoing impact of 4K UHD TVs, and the products that helped or hindered sales and profits.

h.h. gregg Completes Omni-Channel Strategy

h.h. gregg has rolled out its first mobile e-commerce platform - the final piece of an evolving omni-channel strategy - to leverage holiday shopping sales.

Buttery Soft Leather, Balls Of A Plumber

Believe it or not, the two phrases in the headline are actually related. They’re taken from two of our favorite quotes of the year, which just happen to appear in this month’s Dealerscope. We couldn’t help but laugh (for the right reasons) when we first read them and figured the lessons the full quotes carried are worth repeating. They relate to some of the most important business strategies CE retailers have to implement if they want to survive today: the need to promote full solutions and the necessity of developing and GETTING PAID for services that garner high profits and recurring revenue.