Jessica Boothe

Jessica Boothe
Retailer App-titude: Understanding Consumers & Apps

Like many, I have a love affair with my smartphone. I take it everywhere, I feel lost without it, I buy it accessories and I protect it from harm. But my smartphone wouldn’t be as dear to me without applications, or “apps.” Without apps I wouldn’t be able to keep in touch with friends, identify music, check the news, know the weather forecast, track my running or shop.

According to CEA’s 16th Annual Ownership and Market Potential Study, 64 percent of U.S. households now own at least one smartphone. The plethora of apps is expanding beyond smartphones into other categories as well; computing via tablet computers and video via smart TVs. Nine in 10 (90 percent) tablet owners use apps on their device and half (54 percent) of smart TV users have apps on their TV, according to CEA’s recent study on apps, The Intersection Between App and Hardware.

Understanding Cloud Services

“Cloud services,” “cloud computing,” “cloud storage,” and “in the cloud” are all terms used when talking about “the cloud.” Even some reading this article might find it challenging to provide a universal definition to describe cloud-based services.

CEA recently surveyed American adults to better understand how consumers perceive cloud-based services. We looked to better understand how familiar they are with the cloud, what cloud-based services they currently use and what services they will potentially use in the future.

As consumers look to familiarize themselves with cloud-based offerings; manufacturers, retailers, app developers and/or service providers will need to learn how to communicate best what “the cloud” is and its value proposition in order to both effectively advertise and as well as sell cloud services.

The Mobile Commerce Evolution

Imagine you are lounging by the beach when it suddenly occurs to you that you forgot to buy a birthday gift for your nephew or that new laptop for your recent grad who is starting college next month. But why leave the beach? You can use your tablet or smartphone to jump on the Internet and start your shopping as you sit in your beach chair watching the waves. Welcome to mobile commerce.

M-commerce has quickly been adopted by 37 percent of U.S. consumers and is heavily driven by women and younger consumers (25-34). Driven by the popularity of mobile devices and the comfort consumers have found shopping on them, mobile commerce will continue to grow.

Targeting Teens

This Halloween, 13-year-olds will be asking for more than candy from their parents. According to the Consumer Electronics Association’s (CEA) latest research study, Teens and Technology, teens are lusting after the latest in portable technologies. Topping the list are cellular devices, gaming systems and laptops.