Tom Caporaso

Tom Caporaso

An expert in customer loyalty and retention, Clarus partners with brands to develop, implement and manage premium loyalty programs that are fully customizable based on their unique consumer’s needs. Tom’s expertise spans the e-commerce, grocery, retail and publishing industries and focuses on customer loyalty and consumer behavior.  He has been featured in NasdaqCNBCThe Wall Street JournalFortuneThe Next WebThe Washington Post and much more.

Apple Courts Apps Developers to Expand Its Own Subscription Benefits

Apple boasts a large base of loyal customers, many of whom eagerly line up (or even camp out) at local Apple Stores in anticipation of the latest iPhone and iPad releases. In addition to making products that continually appeal to its legions of repeat shoppers, though, the trend-setting tech company recently took steps to help…