E-mail: Answer customer service inquiries on social media or risk viral backlash : Dealerscope

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October 5, 2012

Not All Complaints Are Created Equal
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 The difference between Customer Service #Winning and a Customer Service #Fail can be a few minutes. A Wall Street Journal article today focused on Citibank's social media customer service improvement. Two years ago, "the bank's social-media agents were required...
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http://www.dealerscope.com/blog/answer-customer-service-inquiries-social-media-risk-viral-backlash
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