Blogs

Third-Party Reselling: The New Industry ‘Crack’

Over a beer not too long ago, an old friend and I were comparing thoughts about the demise of so many leading retailers over the past few years.  Circuit City, Tweeter, 6th Avenue, Harvey Electronics, Ken Crane’s, my old company MyerEmco, so many others.  What happened?  What was the cause?  Was it the Great Recession?…

Your Attention Please

Isn’t this truly what all sales and marketing leaders desire, your attention? Isn’t this why billions of dollars are spent annually to gain consumer attention for “my brand, my products, my experiences?” Well actually, no. Creating, stimulating and achieving consumer attention is not a solitary art form. It is not in itself a lasting formula for fast market advantage.

Target Digital Capitalism

“Digital capitalism really works best and most efficiently for consumers rather than for brands and retailers.” 



Audio

Over a beer not too long ago, an old friend and I were comparing thoughts about the demise of so many leading retailers over the past few years.  Circuit City, Tweeter, 6th Avenue, Harvey Electronics, Ken Crane’s, my old company MyerEmco, so many others.  What happened?  What was the cause?  Was it the Great Recession?…

Audio is Not a Luxury Offering
Gary Yacoubian

Years ago, when I first got into high-performance AV, the customer base was a mix of people from different income brackets and walks of life who were unified by an appreciation. and even enthusiasm. for really cool AV experiences. Some were wealthy people who just wanted the best performance possible, but just as often, I came across customers who saved for three months to get a subwoofer or TV they’d meticulously researched.

Time To Try Something New

2012 was a miserable year for most CE retailers. It's clearly time to start trying something different.

Business Strategy
Your Attention Please
Peter Weedfald

Isn’t this truly what all sales and marketing leaders desire, your attention? Isn’t this why billions of dollars are spent annually to gain consumer attention for “my brand, my products, my experiences?” Well actually, no. Creating, stimulating and achieving consumer attention is not a solitary art form. It is not in itself a lasting formula for fast market advantage.

Brand Xtreme for 2015
Peter Weedfald

There will be no room or time for brand-bovarism in 2015. Savvy marketers in 2014 encountered colossal change to their marketing platforms and with it their brand investment bets. Brand-making, brand-shaping, brand-taking chores have changed and will continue to do so at hyper-speeds during the coming years.  

Time To Try Something New

2012 was a miserable year for most CE retailers. It's clearly time to start trying something different.

Retailing
Your Attention Please
Peter Weedfald

Isn’t this truly what all sales and marketing leaders desire, your attention? Isn’t this why billions of dollars are spent annually to gain consumer attention for “my brand, my products, my experiences?” Well actually, no. Creating, stimulating and achieving consumer attention is not a solitary art form. It is not in itself a lasting formula for fast market advantage.

CEOs most certainly recognize by now that for consumers it is futile to resist buying through a beautiful piece of connected glass! The real question is what are the digital tools, levers and language to ensure the utmost competitive market share advantage?

What has the impact been of more informed customers in stores. How does your staff stay ahead of the curve?

E-Commerce
Brand Xtreme for 2015
Peter Weedfald

There will be no room or time for brand-bovarism in 2015. Savvy marketers in 2014 encountered colossal change to their marketing platforms and with it their brand investment bets. Brand-making, brand-shaping, brand-taking chores have changed and will continue to do so at hyper-speeds during the coming years.  

Internet

CEOs most certainly recognize by now that for consumers it is futile to resist buying through a beautiful piece of connected glass! The real question is what are the digital tools, levers and language to ensure the utmost competitive market share advantage?

Some people might bemoan the age of distraction that our smartphones and social media has ushered in, but I think instead of "replacing reality" we're "augmenting reality," and this is good.

 
Why Getting Hacked Isn't All Bad
Jack Cotter

Last week hackers took over Burger King's Twitter account, changing the picture to a McDonalds logo, and making plenty of inappropriate comments, but it's not that bad for Burger King.

Marketing

CEOs most certainly recognize by now that for consumers it is futile to resist buying through a beautiful piece of connected glass! The real question is what are the digital tools, levers and language to ensure the utmost competitive market share advantage?

Ode to a Consumer Electronics Salesman
Peter Weedfald

My name is Peter Weedfald and I am a salesman. I am proud and honored to declare it, to live it, to teach it, to appreciate it, to be personally energized and blessed by it.

Your Attention Please!
Peter Weedfald

Isn't your attention what all product marketers desire? Isn't this why billions of dollars are spent yearly to gain consumer attention for "my brand, my product, my experience?" Well actually, no! What marketers who report to the cold steel of the P&L really want is a consumer's "attention, interest, conviction, and desire and to gain a profitable close."

Social Media

What are your thoughts on 4K? How are manufacturers and content creators handling the new technology? How are consumers recieving it?

Here's the Tweet of the Day:

What is your opinion?

 

What are your strategies for customer service? How do you handle returns and complaints?

Connected TV
Time To Try Something New

2012 was a miserable year for most CE retailers. It's clearly time to start trying something different.

 
More Lessons From Best Buy
Jeff O'Heir

Independent CE dealers have a lot to learn from Best Buy

Buying Groups
Time To Try Something New

2012 was a miserable year for most CE retailers. It's clearly time to start trying something different.

Smartphones

Fast Company recently sent a bunch of reporters and volunteers out to various Starbucks locations to try out the mobile payment app Square. The results were shared under the headline Starbucks's Shoddy Square Rollout Baffles Baristas, Confuses Customers. This is what I was talking about when I wrote how Best Buy's BlueShirts scattered in fear and confusion when I asked them about using the shopkick app.

Conferences and Events

So you spent the last year building up a great social media following, and you took a week to go to CEDIA Expo. You're going to share everything you see and really deliver value to all those followers... but suddenly the show's over and you feel like you didn't share half of what you saw.

CEDIA Expo

So you spent the last year building up a great social media following, and you took a week to go to CEDIA Expo. You're going to share everything you see and really deliver value to all those followers... but suddenly the show's over and you feel like you didn't share half of what you saw.

Accessories

Opportunities will be lost unless retailers embrace smartphones and streaming services as THE new audio paradigm.

3D

Manufacturers and retailers must improve customer awareness

 
More Lessons From Best Buy
Jeff O'Heir

Independent CE dealers have a lot to learn from Best Buy

Computers and PDAs
More Lessons From Best Buy
Jeff O'Heir

Independent CE dealers have a lot to learn from Best Buy