Target’s Cartwheel app has already proven successful in engaging and influencing shoppers; more than 27 million people have downloaded
In a somewhat surprising move to industry analysts, FedEx has announced shipping rate and surcharge…
CEOs most certainly recognize by now that for consumers it is futile to resist buying through a beautiful piece of connected glass! The real question is what are the digital tools, levers and language to ensure the utmost competitive market share advantage?
Fast Company recently sent a bunch of reporters and volunteers out to various Starbucks locations to try out the mobile payment app Square. The results were shared under the headline Starbucks's Shoddy Square Rollout Baffles Baristas, Confuses Customers. This is what I was talking about when I wrote how Best Buy's BlueShirts scattered in fear and confusion when I asked them about using the shopkick app.
Some people might bemoan the age of distraction that our smartphones and social media has ushered in, but I think instead of "replacing reality" we're "augmenting reality," and this is good.