Blogs

‘Tra-Digital’ Marketers Get the Job Done

To many who “grew up” in digital marketing, I look old. (Even to me, I look old these days.) For…

What’s Up with the Apple Store Name Change?

News has been making the rounds over the last few days about how Apple plans to change the name of its 479 retail stores location around the world, simplifying the name to just Apple. The changes have already gone into effect on the Cupertino company's website and will start rolling out in new and already-open locations.…

5 Retail Trends to Follow Now

As consumers continue to seek convenience and instant gratification via mobile devices, retailers…

Other Staff Bloggers
Operations

To many who “grew up” in digital marketing, I look old. (Even to me, I look old these days.) For…

News has been making the rounds over the last few days about how Apple plans to change the name of its 479 retail stores location around the world, simplifying the name to just Apple. The changes have already gone into effect on the Cupertino company's website and will start rolling out in new and already-open locations.…

As consumers continue to seek convenience and instant gratification via mobile devices, retailers…

Accessories

The future of technology gets a lot of attention. But, as much as we use them, tech accessories tend to get left out of the discussion.

Household ownership of wireless audio, wearables and connected devices saw huge ownership gains, but what’s driving consumers?

Emerging Tech

The panel “AI, Robotics and Drones – The Real Story on the Future of Jobs,” took on the whole roster of prejudices against robots and t

Video

Although its popularity has never been greater, streaming digital media has been around for a quite a while and the momentum is reachin

Amazon recently announced the launch of Amazon Video Direct (AVD), which invites people and companies to share their videos with the Am

HDR, or High-Dynamic Range, was unquestionably the biggest buzz at the 2016 CES for anyone interested in things video.

Retailers

Forbes recently estimated that women drive approximately 70 to 80 percent of all consumer purchasing. This estimate and other reports have led many experts to consider the female demographic the engine of today’s economy. Women are buying products for their professional lives and for the home and family, which means that behind most women lies…

Marketing

Direct mail marketing is considered the most trustworthy marketing by recipients, so why wouldn’t they trust your direct mail?

Wearables

In wearables entertainment, this is expected to be a breakout year for Virtual Reality/Augmented Reality (VR/AR) headsets – and a boon

Audio

The Bluetooth market, specifically the manufacturers filling retailers’ shelves, continue to innovate.

Not long ago, while binge-watching the recent season of Game of Thrones with my wife, Silvia, she turned to me and remarked on how much better the dragon scenes and overall sensory experience is when we’re streaming the show in our home theater. Not only was this validation and music to MY ears, but it…

Over a beer not too long ago, an old friend and I were comparing thoughts about the demise of so many leading retailers over the past few years.  Circuit City, Tweeter, 6th Avenue, Harvey Electronics, Ken Crane’s, my old company MyerEmco, so many others.  What happened?  What was the cause?  Was it the Great Recession?…

Laptops/Tablets

Chris Ely, senior manager of industry analysis at the Consumer Technology Association, shares his thoughts on potential areas of growth

Independent CE dealers have a lot to learn from Best Buy

Events

CES has always had the distinction of showing some of the latest technologies being offered in vehicles. Over the past few years, that

The Venetian Towers at CES 2016 is the absolute best venue to provide a truly impactful and pulse-racing audio demo.

So you spent the last year building up a great social media following, and you took a week to go to CEDIA Expo. You're going to share everything you see and really deliver value to all those followers... but suddenly the show's over and you feel like you didn't share half of what you saw.

Research

Joe Cassity, the operations manager of Tunes-N-Tint, wanted to run an experiment this past Black Friday to correlate how advertising ma

How can brands remain relevant and accessible, particularly when retail is expanding and consumers are faced with so many options?

People

It used to be that someone passionate about investing time and money into musical playback was described as an audiophile.

Having a universally intuitive product has helped Fitbit become synonymous with tracking steps.

Connected Home

Household penetration of smart home devices is projected to reach 13 percent by the end of 2016. In my opinion, there’s still plenty of

News

Using data, the Consumer Technology Association tries to make some sense of post-purchase consumer behavior.

More than any other factor, the presence or absence of a free shipping offer can make or break a sale.

Social Media

No one has a perfect blueprint for social media marketing because every company has a different voice and the results happen live.

What are your thoughts on 4K? How are manufacturers and content creators handling the new technology? How are consumers recieving it?

Here's the Tweet of the Day:

What is your opinion?

Business Model

There will be no room or time for brand-bovarism in 2015. Savvy marketers in 2014 encountered colossal change to their marketing platforms and with it their brand investment bets. Brand-making, brand-shaping, brand-taking chores have changed and will continue to do so at hyper-speeds during the coming years.  

Tablets & Smartphones

CEOs most certainly recognize by now that for consumers it is futile to resist buying through a beautiful piece of connected glass! The real question is what are the digital tools, levers and language to ensure the utmost competitive market share advantage?

Fast Company recently sent a bunch of reporters and volunteers out to various Starbucks locations to try out the mobile payment app Square. The results were shared under the headline Starbucks's Shoddy Square Rollout Baffles Baristas, Confuses Customers. This is what I was talking about when I wrote how Best Buy's BlueShirts scattered in fear and confusion when I asked them about using the shopkick app.

Some people might bemoan the age of distraction that our smartphones and social media has ushered in, but I think instead of "replacing reality" we're "augmenting reality," and this is good.