Blogs

Top 10 Retail Sales Bad Habits (And How to Break Them)

Have you identified the top 10 worst retail sales habits? No? That’s fine, because we did for you. Here they are, along with a few idea

Selling Audio to the ‘Lost Generation’

I took my teen boys to see the new Avengers movie a couple of weeks ago, and it was great for a couple of reasons. Not only did it prove that I’m cool enough (barely) to hang out with in a dark theater; it also validated my belief that our younger generation is just as…

The Myth of the ‘Wife Acceptance Factor’

Not long ago, while binge-watching the recent season of Game of Thrones with my wife, Silvia, she turned to me and remarked on how much better the dragon scenes and overall sensory experience is when we’re streaming the show in our home theater. Not only was this validation and music to MY ears, but it…

Other Staff Bloggers
Retailers

Have you identified the top 10 worst retail sales habits? No? That’s fine, because we did for you. Here they are, along with a few idea

From the fleeting glimpse of the obvious department: Our retail industry and indeed retail shoppers are hunting, reevaluating and reinvesting in new tech-operating models, new buying habits through unprecedented, seismic change. As you read this article, approximately a billion square feet of retail space sits vacant throughout America. Fast paced global economic shifts, multi-modal technological…

Isn’t this truly what all sales and marketing leaders desire, your attention? Isn’t this why billions of dollars are spent annually to gain consumer attention for “my brand, my products, my experiences?” Well actually, no. Creating, stimulating and achieving consumer attention is not a solitary art form. It is not in itself a lasting formula for fast market advantage.

Audio

Not long ago, while binge-watching the recent season of Game of Thrones with my wife, Silvia, she turned to me and remarked on how much better the dragon scenes and overall sensory experience is when we’re streaming the show in our home theater. Not only was this validation and music to MY ears, but it…

Over a beer not too long ago, an old friend and I were comparing thoughts about the demise of so many leading retailers over the past few years.  Circuit City, Tweeter, 6th Avenue, Harvey Electronics, Ken Crane’s, my old company MyerEmco, so many others.  What happened?  What was the cause?  Was it the Great Recession?…

Years ago, when I first got into high-performance AV, the customer base was a mix of people from different income brackets and walks of life who were unified by an appreciation. and even enthusiasm. for really cool AV experiences. Some were wealthy people who just wanted the best performance possible, but just as often, I came across customers who saved for three months to get a subwoofer or TV they’d meticulously researched.

Business Strategy

There will be no room or time for brand-bovarism in 2015. Savvy marketers in 2014 encountered colossal change to their marketing platforms and with it their brand investment bets. Brand-making, brand-shaping, brand-taking chores have changed and will continue to do so at hyper-speeds during the coming years.  

Manufacturers and retailers must improve customer awareness

Tablets & Smartphones

CEOs most certainly recognize by now that for consumers it is futile to resist buying through a beautiful piece of connected glass! The real question is what are the digital tools, levers and language to ensure the utmost competitive market share advantage?

Fast Company recently sent a bunch of reporters and volunteers out to various Starbucks locations to try out the mobile payment app Square. The results were shared under the headline Starbucks's Shoddy Square Rollout Baffles Baristas, Confuses Customers. This is what I was talking about when I wrote how Best Buy's BlueShirts scattered in fear and confusion when I asked them about using the shopkick app.

Some people might bemoan the age of distraction that our smartphones and social media has ushered in, but I think instead of "replacing reality" we're "augmenting reality," and this is good.

Marketing

My name is Peter Weedfald and I am a salesman. I am proud and honored to declare it, to live it, to teach it, to appreciate it, to be personally energized and blessed by it.

Isn't your attention what all product marketers desire? Isn't this why billions of dollars are spent yearly to gain consumer attention for "my brand, my product, my experience?" Well actually, no! What marketers who report to the cold steel of the P&L really want is a consumer's "attention, interest, conviction, and desire and to gain a profitable close."

The majority of Americans, especially in our socially-charged Internet era, are truly advertising adverse. Let us agree to a set of highly effective advertising principles; hunting chores to ensure our ability to deliver profitable ROI.

CEDIA Expo

So you spent the last year building up a great social media following, and you took a week to go to CEDIA Expo. You're going to share everything you see and really deliver value to all those followers... but suddenly the show's over and you feel like you didn't share half of what you saw.

Video

Independent CE dealers have a lot to learn from Best Buy