Over a beer not too long ago, an old friend and I were comparing thoughts about the demise of so many leading retailers over the past few years. Circuit City, Tweeter, 6th Avenue, Harvey Electronics, Ken Crane’s, my old company MyerEmco, so many others. What happened? What was the cause? Was it the Great Recession?…
Isn’t this truly what all sales and marketing leaders desire, your
attention? Isn’t this why billions of dollars are spent annually to
gain consumer attention for “my brand, my products, my
experiences?” Well actually, no. Creating, stimulating and
achieving consumer attention is not a solitary art form. It is not
in itself a lasting formula for fast market advantage.