Blogs

Why a Visit to the Venetian Towers Should be on Your CES 2016 Schedule

The Venetian Towers at CES 2016 is the absolute best venue to provide a truly impactful and pulse-racing audio demo.

The Customer is King. Now What?

Gary Yacoubian dishes on the rise of the customer to pre-eminence in the consumer technology purchasing equation.

Facebook is the Storefront of the New Millennium

No one has a perfect blueprint for social media marketing because every company has a different voice and the results happen live.

Other Staff Bloggers
CES

The Venetian Towers at CES 2016 is the absolute best venue to provide a truly impactful and pulse-racing audio demo.

Retailers

Gary Yacoubian dishes on the rise of the customer to pre-eminence in the consumer technology purchasing equation.

No one has a perfect blueprint for social media marketing because every company has a different voice and the results happen live.

How can brands remain relevant and accessible, particularly when retail is expanding and consumers are faced with so many options?

Audio

Not long ago, while binge-watching the recent season of Game of Thrones with my wife, Silvia, she turned to me and remarked on how much better the dragon scenes and overall sensory experience is when we’re streaming the show in our home theater. Not only was this validation and music to MY ears, but it…

Over a beer not too long ago, an old friend and I were comparing thoughts about the demise of so many leading retailers over the past few years.  Circuit City, Tweeter, 6th Avenue, Harvey Electronics, Ken Crane’s, my old company MyerEmco, so many others.  What happened?  What was the cause?  Was it the Great Recession?…

Years ago, when I first got into high-performance AV, the customer base was a mix of people from different income brackets and walks of life who were unified by an appreciation. and even enthusiasm. for really cool AV experiences. Some were wealthy people who just wanted the best performance possible, but just as often, I came across customers who saved for three months to get a subwoofer or TV they’d meticulously researched.

Business Strategy

There will be no room or time for brand-bovarism in 2015. Savvy marketers in 2014 encountered colossal change to their marketing platforms and with it their brand investment bets. Brand-making, brand-shaping, brand-taking chores have changed and will continue to do so at hyper-speeds during the coming years.  

Manufacturers and retailers must improve customer awareness

Tablets & Smartphones

CEOs most certainly recognize by now that for consumers it is futile to resist buying through a beautiful piece of connected glass! The real question is what are the digital tools, levers and language to ensure the utmost competitive market share advantage?

Fast Company recently sent a bunch of reporters and volunteers out to various Starbucks locations to try out the mobile payment app Square. The results were shared under the headline Starbucks's Shoddy Square Rollout Baffles Baristas, Confuses Customers. This is what I was talking about when I wrote how Best Buy's BlueShirts scattered in fear and confusion when I asked them about using the shopkick app.

Some people might bemoan the age of distraction that our smartphones and social media has ushered in, but I think instead of "replacing reality" we're "augmenting reality," and this is good.

Marketing

My name is Peter Weedfald and I am a salesman. I am proud and honored to declare it, to live it, to teach it, to appreciate it, to be personally energized and blessed by it.

Isn't your attention what all product marketers desire? Isn't this why billions of dollars are spent yearly to gain consumer attention for "my brand, my product, my experience?" Well actually, no! What marketers who report to the cold steel of the P&L really want is a consumer's "attention, interest, conviction, and desire and to gain a profitable close."

I was recently asked by a formidable and very successful CEO just what, in my opinion a CMO should be focused on to ensure profitable investments and company growth. Of course, as you can imagine, I took a big gulping breath, smiled courteously while curtailing my own personal mixed emotions of always living on the edge through my sales and marketing career.

CEDIA Expo

So you spent the last year building up a great social media following, and you took a week to go to CEDIA Expo. You're going to share everything you see and really deliver value to all those followers... but suddenly the show's over and you feel like you didn't share half of what you saw.

Video

Independent CE dealers have a lot to learn from Best Buy