Blogs

Brick & Mortar is Back, and It’s Better than Ever!

OK, now that I’ve gotten your attention, could this be more than mad raving? After all, by some estimates, there are 70 percent fewer CE storefronts than there were in 2007. In most cases, specialty retail has morphed into either pure integration or pure e-commerce, neither of which seems to need or to want a…

Pokémon Go Finally Gets Augmented Reality Right

Pokémon — a bunch of Bulbasaurs and Jigglypuffs led by an electric rat — launches an AR game, conquers the world in less than a week.

The Evolution of Tech Accessories

The future of technology gets a lot of attention. But, as much as we use them, tech accessories tend to get left out of the discussion.

Other Staff Bloggers
Retailers

OK, now that I’ve gotten your attention, could this be more than mad raving? After all, by some estimates, there are 70 percent fewer CE storefronts than there were in 2007. In most cases, specialty retail has morphed into either pure integration or pure e-commerce, neither of which seems to need or to want a…

Pokémon — a bunch of Bulbasaurs and Jigglypuffs led by an electric rat — launches an AR game, conquers the world in less than a week.

Forbes recently estimated that women drive approximately 70 to 80 percent of all consumer purchasing. This estimate and other reports have led many experts to consider the female demographic the engine of today’s economy. Women are buying products for their professional lives and for the home and family, which means that behind most women lies…

Accessories

The future of technology gets a lot of attention. But, as much as we use them, tech accessories tend to get left out of the discussion.

Household ownership of wireless audio, wearables and connected devices saw huge ownership gains, but what’s driving consumers?

Automation

Although its popularity has never been greater, streaming digital media has been around for a quite a while and the momentum is reachin

Amazon recently announced the launch of Amazon Video Direct (AVD), which invites people and companies to share their videos with the Am

Household penetration of smart home devices is projected to reach 13 percent by the end of 2016. In my opinion, there’s still plenty of

Tablets & Smartphones

Apple boasts a large base of loyal customers, many of whom eagerly line up (or even camp out) at local Apple Stores in anticipation of the latest iPhone and iPad releases. In addition to making products that continually appeal to its legions of repeat shoppers, though, the trend-setting tech company recently took steps to help…

Chris Ely, senior manager of industry analysis at the Consumer Technology Association, shares his thoughts on potential areas of growth

CEOs most certainly recognize by now that for consumers it is futile to resist buying through a beautiful piece of connected glass! The real question is what are the digital tools, levers and language to ensure the utmost competitive market share advantage?

Marketing

Direct mail marketing is considered the most trustworthy marketing by recipients, so why wouldn’t they trust your direct mail?

Gary Yacoubian dishes on the rise of the customer to pre-eminence in the consumer technology purchasing equation.

No one has a perfect blueprint for social media marketing because every company has a different voice and the results happen live.

Audio

The Bluetooth market, specifically the manufacturers filling retailers’ shelves, continue to innovate.

It used to be that someone passionate about investing time and money into musical playback was described as an audiophile.

Not long ago, while binge-watching the recent season of Game of Thrones with my wife, Silvia, she turned to me and remarked on how much better the dragon scenes and overall sensory experience is when we’re streaming the show in our home theater. Not only was this validation and music to MY ears, but it…

Business Strategy

How brand ambassadors can change the game

Have you identified the top 10 worst retail sales habits? No? That’s fine, because we did for you. Here they are, along with a few idea

Isn’t this truly what all sales and marketing leaders desire, your attention? Isn’t this why billions of dollars are spent annually to gain consumer attention for “my brand, my products, my experiences?” Well actually, no. Creating, stimulating and achieving consumer attention is not a solitary art form. It is not in itself a lasting formula for fast market advantage.

CES

CES has always had the distinction of showing some of the latest technologies being offered in vehicles. Over the past few years, that

The Venetian Towers at CES 2016 is the absolute best venue to provide a truly impactful and pulse-racing audio demo.

Video

HDR, or High-Dynamic Range, was unquestionably the biggest buzz at the 2016 CES for anyone interested in things video.

Independent CE dealers have a lot to learn from Best Buy

CEDIA Expo

So you spent the last year building up a great social media following, and you took a week to go to CEDIA Expo. You're going to share everything you see and really deliver value to all those followers... but suddenly the show's over and you feel like you didn't share half of what you saw.