Soundings

Gary Yacoubian is CEO and president of SVS, a supplier and designer of high-performance audio products, and a CTA Audio Board member.

Tom Caporaso is the CEO of Clarus Commerce, a recognized leader in e-commerce and subscription commerce solutions. Among its various properties, Clarus Commerce powers FreeShipping.com, the pioneer of the pre-paid shipping and cashback movement. ClarusCommerce also customizes and manages programs, such as Return Saver, which it co-developed with FedEx, and 2-Day Shipping by MasterCard, for clients across a wide range of industries.

As if the coverage of the two companies hasn’t made it clear enough, let me start by spelling this out for you: Amazon and Walmart are clearly having it out against one another. Over the last month or so, the two sides have positioned and re-positioned themselves in order to better compete with one another…

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