Research

DS Index: Q2 2017 Report
July 21, 2017 at 3:24 pm

The Q2 2017 report of the Dealerscope CE Retail Confidence Index showed the overall confidence level of CE retailers has fallen off over the past three months. As a result and using other data from the DS Index, Dealerscope has projected that confidence will continue to slip heading deeper into summer and ahead of the […]

Parks White Paper: Consumer Strategies and Use Cases for Virtual and Augmented Reality
June 15, 2017 at 8:15 am

VR and AR technologies have great potential but are in the very earliest stages of their market lifecycle. Content creators are still in the process of finding the best ways to use VR to tell stories and generate revenues. This research highlights the importance of personal experience in driving the success of virtual reality headset sales…