Warranty and Financial Services
Some add-ons are a hard sell on the front lines of retail. Consumers still wading through the molasses of economic recovery are averse to splurges, staying focused on the bare-bone necessities for their next purchase. But that very same sentiment aids retailers in pushing warranties, an add-on that offers tightly belted customers the peace of mind they need when making a large purchase. Here’s what execs at some major warranty companies said about what they have planned to help dealers make more warranty sales in 2015.
With 2015 nearly here, it’s a great time to look at the trends
shaping the service contract business. The future of service
contracts is strong, but will require change and adaptability.
Service contract sales continue to be driven by the needs of
consumers. Those needs are being influenced by product innovation,
new distribution channels, service-model changes and globalization.
These changes are more than slight modifications; they are
Jeannette Howe, the veteran of Nationwide Marketing Group, Specialty Electronics Nationwide and Home Entertainment Source, has a new position, as vice president of business development for Revenew Systems.