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Dare To Lead

Peter Weedfald

Principles for Successful Brand Licensing in 2015

Peter Weedfald presents at a recent Forrester Research conference

In my meetings and exchanges with foreign factories outside of the USA, those with brave intentions to scout disciplined, profitable opportunities across our fruited plains, I am inevitably asked the question of brand importance towards garnering success. I am asked what is the “Doctrine of Necessity” to ensure success with consumers and retail merchants with respect to brand value, brand recognition, brand density and brand profitability? This level of intense brand scrutiny is ... Read More >>

 


Soundings

Gary Yacoubian

Audio is Not a Luxury Offering

Gary Yacoubian

Years ago, when I first got into high-performance AV, the customer base was a mix of people from different income brackets and walks of life who were unified by an appreciation. and even enthusiasm. for really cool AV experiences. Some were wealthy people who just wanted the best performance possible, but just as often, I came across customers who saved for three months to get a subwoofer or TV they’d meticulously researched. Read More >>