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Dare To Lead

Peter Weedfald

Social-Light or Social-Plight?

Gary Palenbaum of Synnex and Jim Sanduski of Sharp, with Peter Weedfald

Brands are investing in accelerating levels of social platform integration,designed to challenge legacy dynamics of consumer marketing economics. At the same time, factories continue to breed and deliver overvalued consumer products with the promise of highly profitable economies tuned for market scale. The standard bill of profit-fare is to protract formidable product volumes along with commanded price elasticity to fuel consumer demand and successful consumer pull.  Read More >>

 


Soundings

Gary Yacoubian

Turning Web Research into Foot Traffic

Gary Yacoubian

Over the past several years, as consumers have come to rely more on the Internet for information and shopping, it’s been a challenge for retailers to find the best recipe for attracting customers via the web. Working for a company that’s grown from a consumer direct audio brand to a hybrid direct and retail sales model, I’ve spent a lot of time thinking about how people use the Internet to make purchases. It’s easy to make the assumption that people researching products online are ... Read More >>