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Soundings

Gary Yacoubian

Turning Web Research into Foot Traffic

Gary Yacoubian

Over the past several years, as consumers have come to rely more on the Internet for information and shopping, it’s been a challenge for retailers to find the best recipe for attracting customers via the web. Working for a company that’s grown from a consumer direct audio brand to a hybrid direct and retail sales model, I’ve spent a lot of time thinking about how people use the Internet to make purchases. It’s easy to make the assumption that people researching products online are ... Read More >>

 


Dare To Lead

Peter Weedfald

Trick or Treat? What Consumers Really Want

Peter Weedfald at Channel IQ's recent conference

I was honored and privileged to deliver the opening keynote presentation for Channel IQ’s annual Compass 2014 several weeks ago in Chicago. For those not familiar, Channel IQ services, securely stores and monitors authorized sellers as well as unauthorized sellers who can break the value and profit of manufacturers and retailers brands. They offer brand-smart deliverables across online price point (MAP) monitoring congressing and aggregating smartly through active and smart analytic ... Read More >>