Open Enrollment | Subscribe to Dealerscope HERE
Connect
Follow us on
Advertisement
 

Dare To Lead

Peter Weedfald

CMOs, CIOs & Consumers Must Be Won

Peter Weedfald at a recent Forrester event

ALERT: In 2013, 44 percent of CMOs believed there was no need to align with their CIO’s (Accenture study of worldwide CMOs). Accenture’s 2014 CMO-CIO study discovers 83 percent of IT executives believe in the need to both align and interact while nearly 70 percent of CMOs now vote for the same aggressive alignment. Read More >>