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President of Gen One Ventures

Dare To Lead

By Peter Weedfald

About Peter

Peter Weedfald is President of Gen One Ventures, a sales, marketing and brand-product consulting company. He has served as SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.
 

Brand Xtreme for 2015

There will be no room or time for brand-bovarism in 2015. Savvy marketers in 2014 encountered colossal change to their marketing platforms and with it their brand investment bets. Brand-making, brand-shaping, brand-taking chores have changed and will continue to do so at hyper-speeds during the coming years.    Read More >>

Topics:

Does The CE Song Remain The Same?

Business wisdom from Robert Plant  Read More >>

Companies Mentioned:

Social-Light or Social-Plight?

Brands are investing in accelerating levels of social platform integration,designed to challenge legacy dynamics of consumer marketing economics. At the same time, factories continue to breed and deliver overvalued consumer products with the promise of highly profitable economies tuned for market scale. The standard bill of profit-fare is to protract formidable product volumes along with commanded price elasticity to fuel consumer demand and successful consumer pull.   Read More >>

Trick or Treat? What Consumers Really Want

I was honored and privileged to deliver the opening keynote presentation for Channel IQ’s annual Compass 2014 several weeks ago in Chicago. For those not familiar, Channel IQ services, securely stores and monitors authorized sellers as well as unauthorized sellers who can break the value and profit of manufacturers and retailers brands. They offer brand-smart deliverables across online price point (MAP) monitoring congressing and aggregating smartly through active and smart analytic ...  Read More >>

Companies Mentioned:

Retail Physical & Digital Must Be Won!

Questions:
1.    Do your local retail stores have their own digital DNA? If yes, is the digital foundation within each of your physical retail stores accelerating local consumer traffic?

2.    How is it possible that digital clouds thousands of miles away can outmuscle your highly trained in-store human capital, brand assortments and ambience store experience in local markets?  Read More >>

Companies Mentioned: