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President of Gen One Ventures

Dare To Lead

By Peter Weedfald

About Peter

Peter Weedfald is President of Gen One Ventures, a sales, marketing and brand-product consulting company. He has served as SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.
 

Principles for Successful Brand Licensing in 2015

In my meetings and exchanges with foreign factories outside of the USA, those with brave intentions to scout disciplined, profitable opportunities across our fruited plains, I am inevitably asked the question of brand importance towards garnering success. I am asked what is the “Doctrine of Necessity” to ensure success with consumers and retail merchants with respect to brand value, brand recognition, brand density and brand profitability? This level of intense brand scrutiny is ...  Read More >>

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Brand Xtreme for 2015

There will be no room or time for brand-bovarism in 2015. Savvy marketers in 2014 encountered colossal change to their marketing platforms and with it their brand investment bets. Brand-making, brand-shaping, brand-taking chores have changed and will continue to do so at hyper-speeds during the coming years.    Read More >>

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Does The CE Song Remain The Same?

Business wisdom from Robert Plant  Read More >>

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Social-Light or Social-Plight?

Brands are investing in accelerating levels of social platform integration,designed to challenge legacy dynamics of consumer marketing economics. At the same time, factories continue to breed and deliver overvalued consumer products with the promise of highly profitable economies tuned for market scale. The standard bill of profit-fare is to protract formidable product volumes along with commanded price elasticity to fuel consumer demand and successful consumer pull.   Read More >>

Trick or Treat? What Consumers Really Want

I was honored and privileged to deliver the opening keynote presentation for Channel IQ’s annual Compass 2014 several weeks ago in Chicago. For those not familiar, Channel IQ services, securely stores and monitors authorized sellers as well as unauthorized sellers who can break the value and profit of manufacturers and retailers brands. They offer brand-smart deliverables across online price point (MAP) monitoring congressing and aggregating smartly through active and smart analytic ...  Read More >>

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