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President of Gen One Ventures

Dare To Lead

By Peter Weedfald

About Peter

Peter Weedfald is President of Gen One Ventures, a sales, marketing and brand-product consulting company. He has served as SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.

CMOs, CIOs & Consumers Must Be Won

ALERT: In 2013, 44 percent of CMOs believed there was no need to align with their CIO’s (Accenture study of worldwide CMOs). Accenture’s 2014 CMO-CIO study discovers 83 percent of IT executives believe in the need to both align and interact while nearly 70 percent of CMOs now vote for the same aggressive alignment.  Read More >>

Docent Your Sales Force As Digital Masters Before It’s Too Late

“Organize around chaos, disruption and risk, not against it: the very best opportunities lie in digital danger.”

Companies Mentioned:

What Is The Evolving Role Of The CMO?

“Brand currency is a hyper-fast profit mettle which needs to be shined, primped, pruned, measured and aggressively evolved, daily.”  Read More >>

The Best Opportunities Lie In Danger

Our digital cloud revolution grinds against entrenched old school business lessons. Today, scalability forecasts, combined with well-intended bulwark-risk-avoidance tactics, offer no hope or opportunity for sustainable growth without aggressive asset investments. Digitization has disrupted  slow footed, sluggish market contenders. There’s a new school in town,  teaching smart risk, not risk avoidance to make or take a market.  Read More >>

Profiteer Your Brand

Let’s talk about determined business change in the language of maximizing retail omni-channel assets. Let’s talk about retail assets that are charging opportunity-assets to perform more aggressively while simultaneously downsizing non-essential, discordant assets rapidly: replaced and enhanced by digital cloud based mechanics and triggers.