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President of Gen One Ventures

Dare To Lead

By Peter Weedfald

About Peter

Peter Weedfald is President of Gen One Ventures, a sales, marketing and brand-product consulting company. He has served as SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.

Social-Light or Social-Plight?

Brands are investing in accelerating levels of social platform integration,designed to challenge legacy dynamics of consumer marketing economics. At the same time, factories continue to breed and deliver overvalued consumer products with the promise of highly profitable economies tuned for market scale. The standard bill of profit-fare is to protract formidable product volumes along with commanded price elasticity to fuel consumer demand and successful consumer pull.   Read More >>

Trick or Treat? What Consumers Really Want

I was honored and privileged to deliver the opening keynote presentation for Channel IQ’s annual Compass 2014 several weeks ago in Chicago. For those not familiar, Channel IQ services, securely stores and monitors authorized sellers as well as unauthorized sellers who can break the value and profit of manufacturers and retailers brands. They offer brand-smart deliverables across online price point (MAP) monitoring congressing and aggregating smartly through active and smart analytic ...  Read More >>

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Retail Physical & Digital Must Be Won!

1.    Do your local retail stores have their own digital DNA? If yes, is the digital foundation within each of your physical retail stores accelerating local consumer traffic?

2.    How is it possible that digital clouds thousands of miles away can outmuscle your highly trained in-store human capital, brand assortments and ambience store experience in local markets?  Read More >>

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CMOs, CIOs & Consumers Must Be Won

ALERT: In 2013, 44 percent of CMOs believed there was no need to align with their CIO’s (Accenture study of worldwide CMOs). Accenture’s 2014 CMO-CIO study discovers 83 percent of IT executives believe in the need to both align and interact while nearly 70 percent of CMOs now vote for the same aggressive alignment.  Read More >>

Docent Your Sales Force As Digital Masters Before It’s Too Late

“Organize around chaos, disruption and risk, not against it: the very best opportunities lie in digital danger.”

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