—who mesmerize an audience on the right approach, the right foundation and navigation to build
Ultra HD TV—frequently called "UHD" at the International CES in a further failure to settle on standard nomenclature—is nothing new. At this year's show, these TVs were again all over the place, but the big improvement touted was more accurate color reproduction.
The 2015 International CES didn't feature as many breakthroughs in streaming media technology as the previous year, when it seemed every major TV manufacturer announced a 4K deal with Netflix. This year was more of an incremental series of changes- with the exception of another big press day announcement from Dish:
Aaron Taylor, Nanotech Entertainment's senior vice president of sales and marketing, directs my attention to a "4K" Doors concert shown on Ultraflix, the company's infant 4K movie-streaming service.
The opening CES keynote by Samsung and the Samsung Electronics CEO, BK Yoon, was a significant departure from the bombastic, bombshell-filled opening keynotes that Microsoft used to stage each year. There were no celebrity guests and no blockbuster announcements- just Yoon speaking hopefully about the future, and the Internet of Things.
At the 2014 International CES, Netflix announced a wide variety of manufacturer partnerships to stream in 4K/Ultra HD. Now, ahead of the 2015 event, there's about to be another major hardware 4K partnership for Netflix: Roku. Variety reported Sunday that Roku "plans to team with manufacturers on 4K Ultra HD television sets — along with a partnership with Netflix to deliver 4K content through the TVs." In addition, Roku has reached another deal, with Best Buy, to provide Roku-powered TVs under Best Buy's private label Insignia brand.
For as long as Netflix’s streaming has existed, subscribers have needed to watch it either through a mobile device, or a Roku/Apple TV/Chromecast device, or a gaming console, but never through their cable box.
LG Electronics will offer an enhanced version of its webOS platform beginning with new models it will introduce at the 2015 International CES. The platform was introduced to offer LG Smart TV viewers simplified connection, content discovery and source switching.
The regional retailers who Dealerscope polled as part of our latest December roundtable provided a mixed report on how consumers are embracing 4K and Ultra HD TV in general. While some consumers are enthusiastically embracing UHD, especially as pricing continues to decline, others remain firmly on the sidelines, we were told. UHD TV pricing is still too high for some consumers—or is still perceived to be too high, at the very least. Here's the dealers' take on UHD TV and other challenges they are facing.