Stereo Exchange

Stereo Exchange Takes Headphone Selling Up a Notch
March 22, 2015

Because the cost of retail space is so dear everywhere in New York City, Dave Wasserman, proprietor of New York City’s lower Manhattan-situated Stereo Exchange, has had to focus perhaps a little more acutely than dealers in other regions on how to apportion the real estate in his showroom to optimize ROI. One solution he has devised: carry headphones that reflect his store’s dedication to promulgating high-performance audio, make them accessible for sampling by customers – and aggressively promote these premium brands with events like the one he held last Thursday from noon to 7:30 p.m. – his second annual event focusing on headphones.

Turning Consumers Onto a New Sound
January 1, 2012

Computer audio just might be the savior CE dealers are looking for CE dealers around the country, battered by the drop in TV margins, are increasing their focus on selling computer audio systems, an effort that's backed by more comprehensive and connected customer demonstrations.