Products & Strategies for Consumer Technology Retailing
Search results for Hifi House
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December 2, 2009 From News
The Home Theater Specialists of America earlier this week elected its new board for the 2010 and Leon Shaw, from North Carolina's Audio Advice, is the new president
Lessons Learned
September 2009 From Dealerscope
Jon Myer knew that drastic times call for drastic measures. What he didn't know was just how drastic those measures should be.
September 2009 From Dealerscope
Jon Myer knew that drastic times call for drastic measures. What he didn't know was just how drastic those measures should be.
April 17, 2009 From News
The Home Theater Specialists of America have teamed up with their vendors to create an industry first- a solar-powered home theater.
100% Evil
January 2009 From Dealerscope
CE retailers and buying group leaders don’t pull any punches when talking about the scan-down/instant-rebate promotions used to drive high-volume TV sales.
January 2009 From Dealerscope
CE retailers and buying group leaders don’t pull any punches when talking about the scan-down/instant-rebate promotions used to drive high-volume TV sales.
May 2008 From What They're Thinking
My dad started as a truck driver, then became a traffic manager for a trucking company. He was a hustler. The owner had a bunch of trucks that weren’t running, and my dad got the guy’s business back in gear. He asked for a raise, and the guy promptly fired him. He always had an interest in classical music. His father-in-law had a men’s clothing store in Wayne (Pennsylvania) that had a back room about 200 square feet or so. So my father brought in his hi-fi system, set up shop in that back room and started calling people in the phone book.
Reaching New Ears With The Right Sound
April 2008 From Dealerscope
Unlike some dealers, Mark Ormiston, president of Definitive Audio, doesn’t have trouble pushing audio. It’s in the company’s blood. Seattle’s Definitive Audio started life 35 years ago and still focuses on its core product base. “Audio is 60 percent of our total business,” Ormiston said. Yet even he was astonished when Definitive’s recent audio promotional event, Music Matters III, drew a score of vendors and 533 RSVPs. “Although the odd person may have had trouble finding parking, they all came,” he said. Ormiston has been able to successfully sell higher-end, higher-ticket, higher-margin audio all those years. And with the public’s exploding interest in MP3
April 2008 From Dealerscope
Unlike some dealers, Mark Ormiston, president of Definitive Audio, doesn’t have trouble pushing audio. It’s in the company’s blood. Seattle’s Definitive Audio started life 35 years ago and still focuses on its core product base. “Audio is 60 percent of our total business,” Ormiston said. Yet even he was astonished when Definitive’s recent audio promotional event, Music Matters III, drew a score of vendors and 533 RSVPs. “Although the odd person may have had trouble finding parking, they all came,” he said. Ormiston has been able to successfully sell higher-end, higher-ticket, higher-margin audio all those years. And with the public’s exploding interest in MP3
Creating an Experience
January 2007 From Dealerscope
Walking into the Hifi House in Wilmington, Del., is like stepping into a futuristic sensory pad. The store opened its doors last April and “foot traffic has been phenomenal,” said Jon Robbins, COO of Hifi House Group. There are high-definition and plasma televisions everywhere you look, but only the ones on sale have a price tag. The reason is Robbins wants his salespeople to find out each customer’s individual needs. One of the first things you see is a kitchen counter with unusual blue-hued cabinetry above it. A small countertop television shows you how little space a TV takes away from your culinary
January 2007 From Dealerscope
Walking into the Hifi House in Wilmington, Del., is like stepping into a futuristic sensory pad. The store opened its doors last April and “foot traffic has been phenomenal,” said Jon Robbins, COO of Hifi House Group. There are high-definition and plasma televisions everywhere you look, but only the ones on sale have a price tag. The reason is Robbins wants his salespeople to find out each customer’s individual needs. One of the first things you see is a kitchen counter with unusual blue-hued cabinetry above it. A small countertop television shows you how little space a TV takes away from your culinary
Marketing Design
November 2005 From Dealerscope
How Hifi House partnered with a local magazine to showcase its talents to thousands—up close and personal By David Dritsas Here's a question for small retailers: If you could have nearly 5,000 potential customers walk through your retail showroom in a period of a few short weeks, would you do it? On top of that, how would you like nearly 10 months of editorial exposure in a local lifestyle magazine to go along with it? A resounding "yes" would be the answer for most dealers. At Broomall, Pa.'s Hifi House, that's almost exactly what they were able to do by striking a partnership with
November 2005 From Dealerscope
How Hifi House partnered with a local magazine to showcase its talents to thousands—up close and personal By David Dritsas Here's a question for small retailers: If you could have nearly 5,000 potential customers walk through your retail showroom in a period of a few short weeks, would you do it? On top of that, how would you like nearly 10 months of editorial exposure in a local lifestyle magazine to go along with it? A resounding "yes" would be the answer for most dealers. At Broomall, Pa.'s Hifi House, that's almost exactly what they were able to do by striking a partnership with
The Best of Retail and Vendor Promotion
November 2003 From 40 Under 40
In modern-day retailing, it's just not enough to run a circular in the local newspaper. Today's retailers need to invent compelling and interesting promotions to help differentiate themselves from the competition. And while coming up with an effective promotion is challenging, it can be an opportunity to release the creative side and to experiment with new strategies. Dealerscope looked at many of the great promotions run this year by businesses large and small and picked some of the best to serve as examples of what can be done to make a business stand out. From the expensive to the economical, the national to the
November 2003 From 40 Under 40
In modern-day retailing, it's just not enough to run a circular in the local newspaper. Today's retailers need to invent compelling and interesting promotions to help differentiate themselves from the competition. And while coming up with an effective promotion is challenging, it can be an opportunity to release the creative side and to experiment with new strategies. Dealerscope looked at many of the great promotions run this year by businesses large and small and picked some of the best to serve as examples of what can be done to make a business stand out. From the expensive to the economical, the national to the
CE 2002 Year in Review
December 2002 From Dealerscope
2002 could be described as the year of the roller coaster. Predictions of an improving economy early in the year proved faulty as markets declined; companies continued to cut back on jobs; and consumer confidence plummeted to serious lows. Meanwhile, new developments in HDTV digital copyright protection have delighted some and frustrated others, leaving the consumer to make sense of complicated issues. The stress on Americans due to world political machinations and domestic corporate scandals hasn't helped much either. Still, retail did see a jump in numbers mid-fall, which could give hope for a promising holiday season. Dealerscope asked the industry some of the
December 2002 From Dealerscope
2002 could be described as the year of the roller coaster. Predictions of an improving economy early in the year proved faulty as markets declined; companies continued to cut back on jobs; and consumer confidence plummeted to serious lows. Meanwhile, new developments in HDTV digital copyright protection have delighted some and frustrated others, leaving the consumer to make sense of complicated issues. The stress on Americans due to world political machinations and domestic corporate scandals hasn't helped much either. Still, retail did see a jump in numbers mid-fall, which could give hope for a promising holiday season. Dealerscope asked the industry some of the
