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Video: Intel on Selling Ultrabook Convertibles

Merlin Kister, Intel brand manager, discusses some of the more desirable selling points in the latest generation Ultrabook models. He presents three of the latest Ultrabook PC tablet computers: the Dell XPS Duo 12, the Acer Aspire 7 and the Lenovo IdeaPad Yoga, and examines their physical capabilities, as well as their software advancements.

November 27, 2012
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Kister provides retail strategies for selling touch screen ultrabooks, including finding a target market, sales pitching and how to demonstrate the products to consumers. Powered by Intel Core Processors, these machines are strong and convenient enough use anywhere and to handle any common task with. The new Windows 8 OS includes the latest, full version of the Microsoft Productivity Suite.

Students and business professionals will enjoy the laptop and tablet interchangeability, while frequent-travelers may appreciate their lightweight feel. These models range from $1000 to $1200, retail value.

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