Turning Web Research into Foot Traffic
Gary Yacoubian, CEO, president, SVS, CEA Audio board member
Over the past several years, as consumers have come to rely more on the Internet for information and shopping, it’s been a challenge for retailers to find the best recipe for attracting customers via the web. Working for a company that’s grown from a consumer direct audio brand to a hybrid direct and retail sales model, I’ve spent a lot of time thinking about how people use the Internet to make purchases. It’s easy to make the assumption that people researching products online are always buying online, but in reality, it’s far more complicated.