Infographic: What's Driving The Connected Car Market?
As the more and more consumers become connected, their ability to move frictionlessly between gadgets and accessories is also evolving. In turn technology has to advance fast enough to keep up with consumer demands and companies are the gatekeeper to the needs of the consumer.
The main gadget today is the smartphone. No other device can offer as much connectivity and information on the go as the current king of consumer technology. However, today’s modern day vehicle has begun leveraging the same technologies and producing similar results.
And now, companies like Pioneer are retrofitting cars to make them cutting edge, offering affordable options for the latest advancements. Driving factors like internet searches, streaming music, traffic avoidance have really starting driving the car market. In research performed, Americans were asked how they view their relationship with their car and what they use it for.
Pioneer was founded in 1938 in Tokyo, Japan by Nozomu Matsumoto - a man with a passion for music that he hoped to share with the world through high quality audio speakers. That passion began with a small operation to repair and manufacture speakers in Matsumoto's garage. It has since grown to international stature as a manufacturer of audio and video products for use at home, in the car and in business environments.
The element that has not changed in nearly 70 years is the passion for audio and video products that we hope to share with the world. From the employees at our research labs looking for the "next big thing" to the engineers at our factories focused on quality assurance to our product trainers explaining the new technology to our customers - we remain passionate about creating an unbeatable entertainment experience.