Joe Magnacca

RadioShack added two professionals to its senior management team Thursday, including a chief marketing officer and an executive to oversee store concepts who has already been working on a new prototype.

Jennifer Warren was named senior vice president and chief marketing officer, and Michael DeFazio was named senior vice president for store concepts.

Warren will lead RadioShack's marketing, including brand strategy, advertising, corporate communications, social media and online customer experience, the company said.

She joins the Fort Worth-based consumer electronics chain from marketing agency Razorfish in Austin.

Joe Magnacca made his first public statements Tuesday as RadioShack's new CEO, telling stock analysts that he's bullish on the 94-year-old company, citing its iconic brand and thousands of stores that dot the national landscape.

Like his predecessors, Magnacca's maiden financial teleconference was full of bad numbers. Punished by lower mobile phone sales, RadioShack said it lost $63 million during its fourth quarter, compared to a $12 million net profit for the same period the year before.

The loss, which works out to 4 cents a share, was not as bad

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