Head Monster Noel Lee kicked off the Monster CES press conference with all things headphone and an unprecedented lineup of celebrity brand advocates. Noel's enthusiasm is infectious and his “Always Lead, Never Follow” mantra is as obvious this year as in the past. This year's theme is Monster On Fire The Revolution Begins in 2013.

Talking with Rob Kujath about football is like watching a kid scan a holiday toy catalog. His eyes light up and his grin turns infectious as he dreams up elaborate new schemes for having work, no less. “What’s that movie where Tom Hanks gets to design toys all day?” he asks, pausing for it to come to him. “‘Big’! I’m like Tom Hanks in ‘Big’! I get to try out new things and say, ‘THIS would be really cool.’ I go to the store and hang out on the weekends!” Kujath’s store is Baillio’s, a two-branch independent retail powerhouse in Albuquerque and

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