Third-Party Reselling: The New Industry ‘Crack’
The one irreplaceable element in all this is the customer. I don’t know how we’ll be finding him or her in the future, but I can guarantee you it won't be the way we are now.
Selling through popular third-party channels and capturing all the business you can makes smart business sense, but not when it is at the expense of building your own brand and maintaining a nimble and inclusive customer engagement strategy.
One of the wonderful aspects of being a retailer is that you never have to bet the farm on any one thing. If one area becomes hot, you can be there for that. If it cools off, you can move away from it just as quickly. You can assemble a portfolio of revenue streams and technology platforms that create an ecosystem of cash cows, upcoming stars, and hot new categories of product and delivery systems. It is only when you fully orient your business towards one go-to market strategy that you may find yourself living and dying by the merits of that strategy.