Look Out E-Tailers, Walmart Is Getting Social
I've had @WalmartLabs on my radar since last April when the big box retailer spun the unit off in its $300 million deal for the social media company Kosmix.
It shouldn't be a surprising idea. Anyone who has looked at the ads Facebook serves up has probably been startled to see how they pull words right out of your interests (Want to see something even scarier? Look at the ads you get in Gmail).
When a user adds the Shoppycat app to his or her Facebook profile, the app actually gets access to all of that user's friends' data and then makes gift recommendations for each friend.
This app could get a little traction here in the holiday season. I could imagine it being helpful with gift ideas for coworkers or those family members you don't see too often. I'll be looking out for the next move from @WalmartLabs.
Riffing off the Shoppycat launch, Fortune had a great take on how Walmart could use its physical stores to help drive online sales. A few of the highlights:
1. Push customers to pick up online orders at their local store, beating online-only retailers in delivery speed.
2. Sales associates in-store get incentive pay for driving online sales.
3. Free and same day shipping
Also of note in the article is that Amazon has a storefront called Beauty Bar in Long Island, NY. I had no idea about this, and while the store isn't branded as Amazon, it is a trend to keep an eye on.