DS Index: Q4 2017 Report
For all of the negative commentary and sentiments about brick and mortar retail that have occurred throughout 2017, the year is going out on an exceptionally high note—at least from the consumer electronics retail industry’s perspective.
The final quarter of 2017 saw the Dealerscope CE Retail Confidence Index (DS Index) do a complete 180-degree turnaround from how things had been going through the previous two quarters. In our most recent quarterly report, we predicted that the DS Index would start to climb back, despite the fact that confidence in the CE retail industry had sunk to its lowest level in the survey’s history. We saw the slumping confidence score sort of bottom out at the end of the last quarter, and with the holiday retail period right around the corner it wasn’t really a hard prediction to make.
That said, I don’t think any editor here could have guessed that the turnaround in confidence would’ve been as drastic as it was throughout the last three months. Literally, everything is firing on a positive note as CE retailers continue to press through the end of the year.
As we’ve done the previous three quarters, this report will dive into some of the specifics of what happened during the last three months of DS Index surveys, and we’ll also look ahead to what to expect.
This final quarterly report of the DS Index takes a look at a number of key points from our regular surveys, including:
- By product confidence levels
- CE retailer performance against sales goals
- Ranking products CE retailers are most confident in their ability to sell
- Change in overall and by-product confidence levels throughout the year
- And more!
We appreciate the continued support of our pool of retailers and look forward to working with them—and many others!—well into the future. Here’s to a safe and happy start to 2018!