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A Store Tour of Schaefer’s TV and Appliance Center

Ron Romero, president of Schaefer’s TV & Appliance Center recently gave us a tour of the company’s new store in Lincoln, Neb. Obviously, a lot of thought went into color combinations, product placement, traffic flow and an open design that encourages consumers to stay and shop.

The store was the subject of the cover story in the March 2008 issue of Dealerscope magazine. Now, you are invited to take a tour of the store itself, with some additional photos on top of the ones that were included in the magazine. All photos by George Burba (

April 2, 2008



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