Inside the Cowboy Maloney's DISHnet Launch

Here's a behind-the-scenes view of Thursday's launch of DISHnet, DISH's broadband service play for underserved areas, at Cowbo Maloney's flagship store in Jackson, Miss. Stay tuned for more coverage.

September 27, 2012

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Eddie and John Maloney say the DISHnet service will bring in new customers.

http://www.dealerscope.com/photo/eddie-john-maloney-say-dishnet-service-bring-new-customers
Cowboy Maloney’s gets ready for the DISHnet broadband launch.

http://www.dealerscope.com/photo/cowboy-maloney-s-gets-ready-dishnet-broadband-launch
DISH CEO Joe Clayton and his mascot, Hopper, get the crowd ready for the DISHnet announcement.

http://www.dealerscope.com/photo/dish-ceo-joe-clayton-his-mascot-hopper-get-crowd-ready-dishnet-announcement
Jackson, Miss., mayor Harvey Johnson casts his vote for DISH and Cowboy Maloney’s.

http://www.dealerscope.com/photo/jackson-miss-mayor-harvey-johnson-casts-his-vote-dish-cowboy-maloney-s
Jeff Joseph, CEA’s senior vice president of communications and strategic relationships, talks about the importance of closing the digital divide with services such as DISHnet.

http://www.dealerscope.com/photo/jeff-joseph-cea-s-senior-vice-president-communications-strategic-relationships-talks-importance-closing-digital-divide-services-such-dishnet
A variety of POS and other marketing kiosks and materials are available to DISHnet dealers.

http://www.dealerscope.com/photo/a-variety-pos-other-marketing-kiosks-materials-available-dishnet-dealers
Hopper shows off an example of print ad that will be part of a multi-million dollar marketing campaign behind DishNET.

http://www.dealerscope.com/photo/hopper-shows-off-example-print-ad-part-multi-million-dollar-marketing-campaign-behind-dishnet