Apple Event: No Surprises, but Plenty to Be Excited About
September 12, 2017 at 7:11 pm

Even though one of the most comprehensive product leaks in the history of Apple happened less than 72 hours before Tim Cook took the stage in the newly opened Steve Jobs Theater, the Apple Event on Tuesday was still a sight to behold. Sure, everything that was reported on happened as it was expected—including the…

Our Wearables Are Lying to Us
June 5, 2017 at 2:57 pm

A Stanford study found that wearables do a pretty terrible job accurately tracking things like calories burned. That’s a major issue.

Fitbit Could Be Making a Bigger Smartwatch Play than We All Think
January 12, 2017 at 3:25 pm

Barely a day after the official close of CES 2017, news broke about Fitbit that probably would’ve stolen the show out in Las Vegas. According to a post on smartwatch maker Vector’s website, the company has been acquired by Fitbit for an undisclosed amount. The move comes a little more than a month after the…

Apple Needs to Redeem Itself in 2017
December 16, 2016 at 12:27 pm

Lets be honest, Apple had a rough 2016 with their iPhone 7 headphone jack crisis, the Airpods delay, and more. Heres to a happier and h

Have Fitbit and GoPro Peaked?
December 6, 2016 at 8:04 pm

Two household names have seen their revenues decline and stock prices take major hits over the past year. What’s going on, and what’s t

Accessorize: A Businesswoman’s View on Technology Needs
September 9, 2016 at 12:24 pm

The importance of consumer technology is growing in the workplace and at home. And whether we’re purchasing tech products for our families or our careers, women are more tech-savvy than ever before. For these reasons, it’s important for retailers to remember that women purchase tech accessories not just for social reasons, but to help us…