Connecting the Customer to the Connected Car
Sponsored by: MarketSource Inc.
Speakers: Lisa Walsh, Automotive Practice Lead, MarketSource Inc.; Pete Maxwell, Client Services, MarketSource Inc.
The connected car is creating a massive new business opportunity for the automotive, technology and telecommunications industries. According to Business Insider, sales of connected cars are expected to reach $2.3 trillion in 2020. This does not come without a cost. Dealers are struggling with implementation and consumer perception remains low and/or confused about the integration of connected car technology into their lives.
The webinar will cover a B2B approach to the connected car space. Today’s connected car technology has gotten ahead of many dealerships’ sales process capability. While Dealers are scrambling to keep up, the pipeline of innovation flows faster. Lisa and Pete will walk participants through this pain point and address other relevant challenges in the current marketplace, including:
- How the connected car technology/capability gap creates an opportunity to address how technology conversations occur with customers and how we sell automobiles in today’s market—especially to certain demographics
- How to monetize the connected car space beyond the initial car sale
- How to properly and effectively follow-up on subscription services