Apple Stores Get the Glory, but Retail Partners Shoulder Load
Apple's stores are among the most successful brick-and-mortar shops around, generating more revenue per square foot than any other retailer in the United States, including Tiffany.
During the company's last earnings call, CFO Peter Oppenheimer said Apple's 372 stores collectively generated $4.1 billion in revenue. That's a vast sum, and one that might lead you to believe that Apple sells most of its gear through its own stores. But that's not the case, according to a new study by Consumer Intelligence Research Partners (CIRP).