Best Buy and J.C. Penney -- Are Twitches and Niches True Fixes?
When retail businesses get into trouble, the ills are invariably systemic: The companies have lost touch with their core customer and with essential brand identity â including how core customers expect to be served by the brand. The needed fixes are almost all holistic, but the solutions that turnaround managers elect are too often piecemeal. Retailers on the mend must learn:
Fixes are not simply about reconstructed marketing or reconfigured environments.
E-tail options are getting better and better. When customers journey to real-world retail spaces, they want a "happiness boost"