CMO Barry Judge Talks About The 'Evolution' Of Best Buy
Best Buy’s got its work cut out for it. Recently it reported a 30% drop in quarterly profit, and its stock took a hit when it announced that its sales had dropped for five consecutive quarters.
It’s up against competition from online retailers like Amazon, and that leaves it struggling to find a reason to be. It has reacted by closing underperforming stores and setting up smaller stores called Best Buy Mobile. Salvation could come in tablets and smartphones.