How Garmin Failed to See the iPhone Threat
About nine years ago, I had a question for Min Kao, the CEO of the GPS concern Garmin. His answer was determined, and I thought of it yesterday as I watched the news from Apple's Worldwide Developers Conference unfold.
In the summer of 2003, I was at Garmin's headquarters in Olathe, Kansas, outside Kansas City, working on a profile of Garmin for Forbes Magazine. The GPS business was just warming up. Garmin was on the rise, and its two founders - Kao and the company's first CEO Gary Burrell