Report: "Digital Omnivore" Population Grew 160 Percent Last Year
Deloitte released its seventh annual "State of the Media Democracy" survey yesterday, and its findings suggest there is even less hope for the human attention span than previously thought.
To compile the survey, the consultancy analyzed the digital consumption habits of over 2,100 American consumers aged 14 and older. The report said that from 2011 to 2012, there has been a 160 percent surge of "digital omnivores," or people who own smartphones, tablets, and laptops. Americans who own this trio of devices now represent a quarter of the domestic consumer market.