Wearable Tech Devices Optimize Content
Marketers need to start thinking about how to optimize content and related ads that appear in wearable tech devices.
An Apple application patent claim surfaced Thursday describing a flexible, wearable video device designed like a wristband.
Analysts believe it's too early to determine how marketers will need to optimize content, but marketers should consider the impact from Google Now or Apple Siri -- technology aimed at serving information even before making a request or search.
It might provide insights on the future of online advertising where content plays a bigger role.