With Smartphone-Assisted Shopping, How You Shop Depends On Where You Shop
This morning, Nielsen is putting hard numbers to how consumers like to shop with their smartphones, backing up trends we already suspected to be the case. In particular, the new report examines how consumers use their phones when shopping out there in the real world (what's that?) - using phones to compare prices, scan barcodes and even redeem coupons. Not surprisingly, how you use your phone has a lot to do with where you're shopping and what you're shopping for, says Nielsen.
The trends are sort of obvious, but there are some interesting