10 Steps to Turn Around Mobile Electronics: Part 2
The other closely related concept is communicating with each other. Silos are for farms. I see them in business, and I saw too many in the company where I worked. There was an attempt to get leaders of CEA, MERA, ICE, MESA and 12-volt iniative together during CES. I say attempt, as it never came off. Some were willing and others were not. It is a shame.
I have discovered over the years that any time I was in a room with others, especially those who had issues with what my company was doing, by the time we left that room we all had a better understanding of each other’s position. Nothing bad comes from talking with each other. Bad things come by not talking to each other or talking past each other. If we all agree that bringing renewed interest to our industry is a good thing, we will be well on the way to recovery.
I was always surprised by customers' reactions whenever I visited. “We never see presidents in our store.” It was what I loved doing the most and gave me greatest benefit. Truth be told I hated the politics and BS in the office and wanted to see firsthand what was happening in the street. Generally, top management is far removed from the action of the retail street. For the most part, top management meets customers at CES or occasionally during an annual council meeting or show. Do you think for a minute that they hear what you are saying in those 10-minute encounters? Keep in mind I am saying ‘generally’ as I know there are executives that do a great job of communicating and listening. Write me and I will get you a list of all three of them.