A Traffic Jam You'll Love
4. Utilize the Press.
Create press releases for everything you do, including hiring new employees, etc. You have no idea what will make the news one day.
Anytime you have an event or introduce a new product or product lines, invite an editor to lunch and talk about it. I have yet to meet an editor that did not enjoy a free meal. I have to say, I did meet one who paid for a meal. Props to Mike!