12-Volt: Audi, Androids and You
That includes infotainment, connectivity, security, safety and better sound. And there are retailers out there that make it work. If they put the time into the sale, a person walking into the store because an OEM speaker is rattling (that we know is probably loose change that made its way into the dash) walks out of the store with a full-boat package: upgraded sound, a head unit that allows for connectivity, an alarm with integrated remote start, and a backup camera. Sales can go from $50 to $3,000, with just a little salesmanship and patience.
The problem for the retailer is time. Smaller retail outfits may not have the luxury of a dedicated full-time salesperson, so someone in the bay has to drop what they are doing to help the customer in the front of the store. That could be 45 minutes to close. So what do most of us with smaller stores do? Sacrifice sleep by staying open to finish the vehicle, and then having our significant other follow us to the customer’s house to not inconvenience them by keeping the vehicle longer than expected.
No one said that it was going to be easy, but following through with that extra level of customer service is going to get you a customer for life. Even when that customer is able to afford that new Audi A8 that can drive itself, they will still be back to you for the latest in connectivity, in-car theater, or whatever else we can dream up. The creativity of the aftermarket will always provide an opportunity for those who want to personalize their vehicles or take them to the next level. It is the guys and gals versed in old-school customer service who will survive.