Distraction Education May Bring More Store Traffic
When I look at advertising currently being done by both manufacturers and retailers alike, I see the same old stuff that has always been there. We have more power. We have the best connectivity with your iPod. We have the fastest route guidance. Our prices are unbeatable.
I fail to see any aftermarket manufacturers positioning themselves as leading advocates of vehicle driving safety to the public relations world. I do see it in both advertising and through public relations coming from Ford and General Motors, as they tout either Sync or On-Star. It may be happening inside some aftermarket companies, but as I said, I don’t see it.
It would be wise for the aftermarket industry to participate with OEM in the safety arena. Who is going to step up and take the currently available void of leadership to promote safety and security to the public? Why is the aftermarket CE industry allowing the OEMs to once again usurp the technology advancement to automobile manufacturers?