12-Volt at Retail
Falling prices for mobile video products could be good news for mobile dealers. Brettler mentioned that not only are mobile video systems getting easier to use, but they're also getting cheaper, with some complete systems now available to consumers for around $700. "That's were the big growth of the business will come from," he predicted.
And the numbers seem to back him up. The second most popular reason eBrain respondents gave for not being interested in mobile video was that they expected it would be too expensive. However, the mean cost that they expected they would have to pay for a system was $1,730 (see charts for details). Once these consumers notice the lower prices on mobile video, their minds may very well change.
For more information on the eBrain study, visit www.eBrain.org.